To help illustrate this evolution, Nike asked National Forest to redesign its famous 1970s “Hike Nike” character. By tweaking the design with a modern yet timeless pastiche, we kept the spirit and undeniable positivity of the original, and brought it into a whole new era. National Forest’s update of the “Hike Nike” character was further brought to life through pins, T-shirts, screen prints, and even a nine-foot-tall wood chainsaw sculpture.
In addition to the character designs, National Forest also created typography, packaging, and shop-specific animations. Visitors to the “Hike Nike” pop-up could sign up for guided urban day-hikes around Manhattan, which included famous basketball locales, well-known music venues, and outdoor art sculptures in the city’s many parks and cultural hot spots.