Colt & Co may fall under the Made Goods family of luxury furnishings, but it takes the company’s dedication to quality and artisanship in an impressive new direction—every piece in the collection is a conversation-starter for the home. National Forest created the company’s logo and wordmark—a visual way to portray the strength of the Colt & Co’s background, the sophistication of its goods, and the superior quality every design achieves—which will be applied to all of the brand’s packaging, collateral, advertising, and more.
Blue Pheasant is a tabletop line that puts as much emphasis on the gathering as it does on a spread’s aesthetic. For the California-based company, a well-set table is simply the vehicle for an awesome time with family and friends. National Forest created a branded color system that reflects this concept—bright and inviting with just the right amount of sophistication—along with a wordmark that’s both elegant and approachable.
COMPANY OF PARROTS
London-based It’s Nice That is a champion of great design, bringing it to people daily on their website, monthly through a talk series, biannually with a print magazine, and annually at their summer symposium. Company of Parrots is It’s Nice That’s online shop, which acts as a platform for introducing artist collaborations, clothing books, totes, and more to anyone who wants them. National Forest created a wordmark for the It’s Nice That branch with as much personality as the brand itself, as well as a color system that’s happy and bold, just like their mission.
With a “Wake and Make” tagline, L.A.-based Blue Rooster is just our kind of art supply store. The independent shop has everything you need for drawing, painting, and arting in general, plus all the character of a non-big-box spot. National Forest worked closely with Blue Rooster to rebrand the company’s logo and wordmark, giving the shop (and its online arm) a fresh new look, endearing it even more to its current clientele, and letting the art community at large know that it’s a brand offering something truly special.