The Times

The Times

The Times is a California-based, outdoor, feel-good, friendly apparel brand. The name, short for “These are the times,” is a reminder to live in the present and enjoy today. This concept is very similar to how we operate here at National Forest. We worked with the brand from its inception through its inaugural release and beyond.

 

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As such, National Forest’s aesthetic and ideology is reflected in every element of The Times. We helped create and shape the line’s overall look and feel, from branding and art direction to photography, web design, and apparel graphics. We also helped consult on operations, production, vendor sourcing, marketing, and brand positioning, flexing our knowledge of the apparel business and digging deep into the industry to produce the best possible collections.

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