Target Grammys

Target Grammys

National Forest partnered with Mother New York and our very own Steven Harrington to create the “Steven Harrington for Target” outdoor advertising campaign. We worked with Steven to design six oversize billboards that were installed at downtown Los Angeles’s L.A. Live entertainment complex for the 53rd Annual Grammy Awards. The billboards illustrated a panoramic landscape of the city’s music, entertainment, and social culture, capturing the eclectic and diverse vibe that makeup Los Angeles. Our fun and unique cast of illustrated characters greeted Grammy nominees and attendees at the red carpet for the main event. The billboards were also immortalized with a cameo in David Hasselhoff’s music video for “A Real Good Feeling.” A real good feeling indeed.

Target Grammys
Target Grammys
Target Grammys
Target Grammys
Target GrammysTarget Grammys
Target Grammys
Target Grammys
Target Grammys
Target Grammys
Target Grammys
Target GrammysTarget Grammys