Sixpack France

Sixpack France

Over the past nearly 20 years, Sixpack France—a beloved, avant-garde fashion label—has collaborated with hundreds of the world’s most notable and inventive artists and designers. The Paris-based label approached National Forest to execute an apparel collection and seasonal ad campaign which came to be known as the “Peyote Poem.” Having derived from an excerpt of drug-induced poetry, the campaign drew its aesthetic inspiration from the wild, dusty, psychedelic heritage of the California desert.

Sixpack France
Sixpack France

The “Peyote Poem” campaign, for which National Forest developed the concept and look, was introduced to the world through print ads, a short Super 8 film, a clothing collection, and a 160-page catalog.

Sixpack France
Sixpack France

Contrary to a typical catalog, the print collateral of the “Peyote Poem” collection incorporated the use of aged recycled paper. A sort of paper stock that appears in the same light as a lost artifact of sorts that also reflects the great mystique of the desert.

Sixpack France
Sixpack France
Sixpack FranceSixpack France
Sixpack France
Sixpack France
Sixpack France
Sixpack France
Sixpack FranceSixpack France
Sixpack France
Sixpack France
Sixpack France
Sixpack France
Sixpack France
Sixpack France
Sixpack France
Sixpack France