We worked with Roxy to make sure each collection featured the ultimate shredders, creating custom logos and typography, art directing and designing every board, and making and commissioning original artwork. We also worked closely with Mervin Manufacturing, making annual on-site trips to ensure each board, from the Ally to the Banana Smoothie, came out just as we envisioned.
Of course, where we really envision the boards is out there on the mountain. So we were extra psyched when Torah Bright scored a silver medal at the Sochi Olympics riding Roxy’s National Forest–designed Eminence board. Ride on!