We worked with Roxy to make sure each collection featured the ultimate shredders, by creating custom artwork, logos and typography, along with art directing and designing every board. We also worked closely with Mervin Manufacturing, making annual on-site trips to ensure each board, from the Ally to the Banana Smoothie, came out just as we envisioned.
Of course, the magic really happens when these boards are out there on the mountain. So we were extra psyched when Torah Bright scored a silver medal at the Sochi Olympics riding Roxy’s National Forest–designed Eminence board. Ride on!