Roxy Snowboards

Roxy Snowboards

Two truths: snowboarding rocks, and women rock. As a pioneer in the world of women’ sportswear, it has been an honor to team up with Roxy Snow on some awesome collections for four years running. Each year we’ve considered the respective technology and function of each board, and then set out to create cohesive collections branded by color that is as fun and exciting as the sport of snowboarding itself.

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We worked with Roxy to make sure each collection featured the ultimate shredders, by creating custom artwork, logos and typography, along with art directing and designing every board. We also worked closely with Mervin Manufacturing, making annual on-site trips to ensure each board, from the Ally to the Banana Smoothie, came out just as we envisioned.

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Of course, the magic really happens when these boards are out there on the mountain. So we were extra psyched when Torah Bright scored a silver medal at the Sochi Olympics riding Roxy’s National Forest–designed Eminence board. Ride on!

Roxy Snowboards