Miller Coors

Miller Coors

When it comes to beer, MillerCoors is one of the world’s most definitive brands (in Colorado, Coors operates the single largest brewery on earth!). National Forest worked closely with the international beverage company to help them bring their Bottle Rocket project to life. The internal venture was more than just a brand book, it was a way to crack through corporate culture and reinvigorate employees while presenting company-wide brand initiatives and core creative concepts.

Miller Coors
Miller Coors
Miller Coors
Miller Coors
Miller Coors

National Forest created a series of illustrations to accompany the brand’s info, presenting the material in imaginative ways and inventing a colorful world for the information to live in.

Miller Coors
Miller Coors

Bottle Rocket, the resulting 68-page brand book, was distributed to MillerCoors partners and employees company-wide. But it wasn’t just for reading. Bottle Rocket was designed with a greater mission at heart: to ignite creativity and get people stoked about the brand they work for. With that in mind, National Forest packaged the project with pencils, stickers, and a blank notebook for brainstorming. In addition to the brand book, National Forest took Bottle Rocket’s ideas off of the printed page and put them out into the world by designing a series of internal murals for MillerCoors’ corporate offices.

Miller Coors
Miller Coors
Miller Coors
Miller Coors
Miller Coors
Miller Coors
Miller Coors
Miller Coors
Miller Coors
Miller Coors
Miller Coors
Miller Coors