National Forest created a series of illustrations to accompany the brand’s content, presenting the material in imaginative ways and inventing a colorful world for the information to live in.
Bottle Rocket, the resulting 68-page brand book, was distributed to MillerCoors partners and employees company-wide. However, the content wasn’t just for reading. Bottle Rocket was designed with a greater mission at heart: to ignite creativity and get people stoked about the brand they work for. With that in mind, National Forest packaged the project with pencils, stickers, and a blank notebook for brainstorming. In addition to the brand book, National Forest took Bottle Rocket’s ideas off of the printed page and put them out into the world by designing a series of internal murals for MillerCoors’ corporate offices.