To help illustrate the brand’s shoe evolution, Nike asked National Forest to redesign their famous 1970s “Hike Nike” character. We kept the spirit and undeniable positivity of the original, and brought it into a whole new era. National Forest’s update of the “Hike Nike” character was further brought to life through pins, T-shirts, screen prints, and even a nine-foot-tall wood chainsaw sculpture.
In addition to giving our take on the original “Hike Nike” dude, and designing some of his key associates, National Forest also created typography, packaging, and shop-specific animations. Visitors to the “Hike Nike” pop-up could sign up for guided urban day-hikes around Manhattan, which included famous basketball locales, well-known music venues, and outdoor art sculptures in the city’s many parks and cultural hot spots. We also designed maps for self-guided day hikes around NYC.