Hike Nike

Hike Nike

On the list of favorite National Forest pastimes, hiking is pretty high up there. Whether that means trekking around a city or getting out into nature, we just like to move our feet. So working with Nike to flex out their “Hike Nike” pop-up in the Bowery in NYC was a total treat. The shop, which was open to the public during the winter of 2015, was a perfect mix of classic and contemporary. It hosted a small, museum-like installation featuring all of Nike’s past hiking shoes alongside their brand-new sneaker boot line, a collection designed specifically for the cold-weather months in an urban jungle. It was an awesome way to see the transformation of the Nike shoe, from inception to today. National Forest helped create the environment with custom installed artwork, “Hike Nike” characters that brought the evolution to life, and products to go with the shop’s unveiling.

Hike Nike
Hike Nike
Hike Nike

To help illustrate the brand’s shoe evolution, Nike asked National Forest to redesign their famous 1970s “Hike Nike” character. We kept the spirit and undeniable positivity of the original, and brought it into a whole new era. National Forest’s update of the “Hike Nike” character was further brought to life through pins, T-shirts, screen prints, and even a nine-foot-tall wood chainsaw sculpture.

Hike NikeHike Nike
Hike Nike
Hike Nike
Hike Nike
Hike Nike
Hike Nike
Hike Nike

In addition to giving our take on the original “Hike Nike” dude, and designing some of his key associates, National Forest also created typography, packaging, and shop-specific animations. Visitors to the “Hike Nike” pop-up could sign up for guided urban day-hikes around Manhattan, which included famous basketball locales, well-known music venues, and outdoor art sculptures in the city’s many parks and cultural hot spots. We also designed maps for self-guided day hikes around NYC.

Hike Nike
Hike Nike
Hike Nike
Hike Nike
Hike Nike
Hike Nike
Hike Nike
Hike Nike
Hike Nike
Hike Nike
Hike Nike
Hike Nike
Hike Nike
Hike Nike
Hike Nike
Hike Nike
Hike Nike