Hike Nike

Hike Nike

On the list of favorite National Forest pastimes, hiking is pretty high up there. Whether that means trekking around a city or getting out into nature, we just like to move our feet. So working with Nike on flexing out their “Hike Nike” pop-up in the Bowery district of NYC was a total treat. The shop, which was open to the public during the winter of 2015, was a perfect mix of classic and contemporary. It hosted a small, museum-like installation featuring all of Nike’s past hiking shoes alongside their brand-new boot line, a collection designed specifically for the cold-weather months in any urban jungle. National Forest helped create the “Hike Nike” environment by creating custom artwork and characters that brought the evolution to life.

Hike Nike
Hike Nike
Hike Nike

To help illustrate this evolution, Nike asked National Forest to redesign its famous 1970s “Hike Nike” character. By tweaking the design with a modern yet timeless pastiche, we kept the spirit and undeniable positivity of the original, and brought it into a whole new era. National Forest’s update of the “Hike Nike” character was further brought to life through pins, T-shirts, screen prints, and even a nine-foot-tall wood chainsaw sculpture.

Hike NikeHike Nike
Hike Nike
Hike Nike
Hike Nike
Hike Nike
Hike Nike
Hike Nike

In addition to the character designs, National Forest also created typography, packaging, and shop-specific animations. Visitors to the “Hike Nike” pop-up could sign up for guided urban day-hikes around Manhattan, which included famous basketball locales, well-known music venues, and outdoor art sculptures in the city’s many parks and cultural hot spots.

Hike Nike
Hike Nike
Hike Nike
Hike Nike
Hike Nike
Hike Nike
Hike Nike
Hike Nike
Hike Nike
Hike Nike
Hike Nike
Hike Nike
Hike Nike
Hike Nike
Hike Nike
Hike Nike
Hike Nike