Brand Identity

Brand Identity

National Forest has been doing branding since day one of the studio. And we like it. A lot. It gives us the opportunity to work with clients both big and small, and to give businesses we believe in the visual language they need to make a real impact. We’ve had the pleasure of working on projects for Nike, Puma, AOL, The Standard, Roxy, and Made Goods to name just a few.

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IRWIN RIBERA
Irwin Ribera focuses on quality tabletop and home accessories from around the globe. National Forest branded them with the same sophistication and worldiness that is represented in their product.

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PIGEON & POODLE
Pigeon & Poodle is a home accessories brand that believes the details of a room deserve just as much attention as the items that furnish it. Using materials from all over the world and top-notch craftsmanship, Pigeon & Poodle offers the kind of bath accents, baskets, frames, and bar collections that an interior designer’s dreams are made of. As their agency of record, National Forest is responsible for all advertising, collateral, branding, and catalog design.

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BLUE PHEASANT
Blue Pheasant is a tabletop line that puts as much emphasis on the gathering as it does on a spread’s aesthetic. For the California-based company, a well-set table is simply the vehicle for an awesome time with family and friends. National Forest created a branded color system that reflects this concept—bright and inviting with just the right amount of sophistication—along with a wordmark that’s both elegant and approachable.

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Colt & Co.
Colt & Co may fall under the Made Goods family of luxury furnishings, but it takes the company’s dedication to quality and artisanship in an impressive new direction—every piece in the collection is a conversation-starter for the home. National Forest created the company’s logo and wordmark—a visual way to portray the strength of the Colt & Co’s background, the sophistication of its goods, and the superior quality every design achieves—which will be applied to all of the brand’s packaging, collateral, advertising, and more.

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THE DO OVER
National Forest was excited to collaborate with The Do Over on their branding and visual language.

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MADE GOODS
Made Goods is a global, for the trade, furniture company. National Forest has been Made Goods’ agency of record since its inception. Through strategic art direction and advertising, National Forest has worked to grow Made Goods and its family of brands from its humble beginning to a multi-million dollar brand.

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BLUE ROOSTER
With a “Wake and Make” tagline, L.A.-based Blue Rooster is just our kind of art supply store. The independent shop has everything you need for drawing, painting, and arting in general, plus all the character of a non-big-box spot. National Forest worked closely with Blue Rooster to rebrand the company’s logo and wordmark, giving the shop (and its online arm) a fresh new look, endearing it even more to its current clientele, and letting the art community at large know that it’s a brand offering something truly special.

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COMPANY OF PARROTS
London-based It’s Nice That is a champion of great design, bringing it to people daily on their website, monthly through a talk series, biannually with a print magazine, and annually at their summer symposium. Company of Parrots is It’s Nice That’s online shop, which acts as a platform for introducing artist collaborations, clothing books, totes, and more to anyone who wants them. National Forest created a wordmark for the It’s Nice That branch with as much personality as the brand itself, as well as a color system that’s happy and bold, just like their mission.

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SNOW STREET COFFEE COMPANY CO.
Great coffee from great people. We were stoked to be able to help Snow Street out with their rebrand; creating a new logotype, color system, supporting graphics and patterning for the website and packaging.

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NIKE EYBL
National Forest helped NIKE re-brand their “Elite Youth Basketball League,” with a new mark, color system, and event space build-out.