Set to open in the spring of 2018 and based alongside the beautiful backdrop of Roanoke, Virginia, Alternative Worksite is a creative grounds where individuals can further advance their artistic endeavors through uninterrupted work, reflection and collegial camaraderie. So when our studio was approached to brand this exciting space, we sought to design a look and feel that is as inspiring and beautiful as the Roanoke area itself.
We strived for a design which features a modern yet timeless look, one that is inspired by both the Black Mountain College and the ’70s free-thinking spirit of the CalArts Institute.
The finished logos and typefaces are intended to work seamlessly across the web as it does in print. We hope these marks will help inspire the next generation of creatives as they lay their mark on the world.