Aldo Summer 2014

Aldo Summer 2014

Aldo is basically synonymous with accessories and has been in business since 1972, crushing the women’s footwear game and bringing style to the streets ever since. National Forest is basically synonymous with summer fun, which is probably why Aldo invited us to help concept the 2014 Spring/Summer in-store campaign.

Aldo Summer 2014
Aldo Summer 2014
Aldo Summer 2014
Aldo Summer 2014
Aldo Summer 2014
Aldo Summer 2014Aldo Summer 2014
Aldo Summer 2014
Aldo Summer 2014

National Forest worked closely with Aldo to create a series of pop-y illustrations—squiggles and yin-yangs and palm trees galore—that, combined with Terry Richardson’s photographs, gave the campaign a super fun look. The finished pieces were featured as in-store displays in Aldo’s 2,000-plus locations, reminding shoppers that a colorful world was waiting for them as soon as they snagged that new pair of shoes.

Aldo Summer 2014
Aldo Summer 2014
Aldo Summer 2014
Aldo Summer 2014
Aldo Summer 2014
Aldo Summer 2014
Aldo Summer 2014
Aldo Summer 2014
Aldo Summer 2014