Aldo Summer 2014

Aldo Summer 2014

Aldo has been a staple in both accessories and the women’s footwear game since its inception in 1972. National Forest has been synonymous in the fun and good vibes department for over ten years now, so it only makes sense why Aldo invited us to help concept the 2014 Spring/Summer in-store campaign.

Aldo Summer 2014
Aldo Summer 2014
Aldo Summer 2014
Aldo Summer 2014
Aldo Summer 2014
Aldo Summer 2014Aldo Summer 2014
Aldo Summer 2014
Aldo Summer 2014

We worked closely with Aldo on creating a series of pop-inspired illustrations – from squiggles and yin yangs to palm trees and colorful halftones – which were all brought together through the bold photography of Terry Richardson. The finished designs were then displayed across Aldo’s 2000-plus locations, adding an extra element of fun to their shopping experiences.

Aldo Summer 2014
Aldo Summer 2014
Aldo Summer 2014
Aldo Summer 2014
Aldo Summer 2014
Aldo Summer 2014
Aldo Summer 2014
Aldo Summer 2014
Aldo Summer 2014