The Downtown Los Angeles Standard Hotel has hosted many memorable rooftop pool parties and art events over the years. It is indeed an exciting place. National Forest helped the hotel by branding The Shop, a combination gift shop and salon jointly run by L.A.’s renowned Rudy’s Barbershop. The Shop’s new identity included a mural installation that depicts Los Angeles’s history from its humble orange grove beginnings to the sprawling metropolis we know today.
National Forest concepted, created, and delivered a complete identity system and visual language for store’s interior environment.