Burton

National Forest worked with Burton Snowboards to create the “Live What You Love” campaign. Using small bits of photography placed over a primary photo, the campaign visually explores how the Burton team has empowered their love of snowboarding to inform and guide their lives both on and off the mountain. The campaign is a call to action to encourage the viewers to allow their passions (snowboarding or not) to become the foundation of their lives.

The campaign was used online, in print, as in-store graphics, and in a video short directed by Jared Eberhardt.